CAPTION YOUR PHOTOS5
wag the dog media was given it's name for a specific reason.... it has to do with the old Kipling quote and it's meaning.
Who is in control? The tail or the OR the dog? Your company... OR the media vendor that takes your money?
When it comes to marketing and your budget. Your advertising and marketing dollars need to be protected. There are many many companies out there selling your all sorts of ideas, products, advertising space, search engine optimization packages and more. When you're budget is pulled in several different directions, it's important to have effective exposure that comes from a well-rounded source.
Marketing is indeed the backbone to any well run organization. It is crucial to know where and how to spend your advertising dollars, or you may end up wasting it away!